Plymouth billionaire Chris Dawson may be one of the richest men in the country, but now he's small time.
Chris, founder and owner of The Range, is a tiddler when it comes to life in the city.
At least, if The City is the one in the middle of South Devon's Babbacombe Model Village.
The Range, or at least something very like it, is one of the newest additions to The City at the heart of the tourist attraction.
The City is a series of streets which feature familiar high street brands reproduced in miniature model form.
Some businesses go under their own brand - with The City featuring a number of big names, while some are given a twist, and other are just made-up names with a comedy twist.
One of the newest additions is a van featuring Range-type branding and the brand name The Strange.
The Plymouth-based national chain recently opened its first branch in Torbay, around the corner from Babbacombe Model Village.
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